Screenshots from Instagram videos highlighting the viral frozen jelly trend. (Instagram)


A dessert trend known as “frozen jelly” is rapidly gaining popularity among young consumers, particularly Millennials and Generation Z, as videos of people freezing and biting into gummy candies circulate widely on soci 골드몽릴게임릴게임 al media.
It's simple to make. Assorted gummies are placed in a container and left in the freezer for three to five hours before being eaten. The appeal, however, extends well beyond conveni 바다이야기모바일 ence.
On platforms such as Instagram and X, users frequently post reviews of their creations along with recommendations for gummies that deliver the best texture when frozen. ASMR-style clip 황금성릴게임 s highlighting the sharp snap and crisp crunch of the first bite have proven especially popular, with several short-form videos surpassing 2 million views, reflecting the trend’s growing online tracti 바다이야기게임 on.
The surge in interest is also visible offline. Sour gummies coated in sweet-and-tangy powder, which are easily found at convenience stores, are seeing a rise in demand. A part-time worke 골드몽릴게임릴게임 r at a convenience store in Paju, Gyeonggi Province, said jelly purchases have increased in recent weeks. “More customers are looking for gummies that didn’t sell as well before, and some even ask for specific products, so we’ve been ordering more,” the worker said.
Like earlier texture-focused crazes such as Dubai-style chewy cookies, the frozen jelly trend reflects a broader shift in dessert consumption. For many young consumers, flavor alone is no longer enough.
Texture, sound and viral appeal, or the potential to be shared and replicated online, now play an equally important role. The dramatic crunch and visually pleasing aspect make frozen jelly particularly well-suited to short-form content.
However, caution may be warranted. Biting into hardened gummies can put pressure on teeth, and the combination of extreme cold and sticky sugar residue may increase the risk of dental damage or cavities, especially for those with braces.